A stack of folded sweatshirts with "PEAK TIME" and "WESTWING" text, topped with a black cap reading "Directed by DAVID LYNCH."

Premium merch for startups and brands

We create high-quality apparel that turns your brand story into something people want to wear. Made in Portugal from 100% organic cotton.

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How merch builds your brand

Branded merchandise is part of how people experience your company. Done well, it signals taste, credibility and momentum.

Black cap and folded apparel made by Assembly for brands including Highsnobiety and Beyond.
1

Product launches

Mark a release with pieces your team and early users are proud to wear, keeping the story going after launch day.

2

Team identity

Give your team a cohesive look for meetings, demos and photos without feeling too corporate.

3

Community and events

Stand out at conferences and meetups with apparel that looks polished and intentional, not like giveaways.

4

Gifting for investors and partners

Send something refined and well made that reflects your brand standards.

Why Assembly

Assembly is part of Rovo Group’s network, producing apparel for global fashion houses. That same expertise powers our custom merch for startups, investors and creative teams.

From startups to venture firms, leading brands trust Assembly for custom merch that reflects their identity.

BeReal: merch that reflects authenticity and simplicity

BeReal, the social platform known for its unfiltered approach, partnered with Assembly to create clean, everyday pieces that mirror their honest, minimalist identity. Each hoodie was made to feel effortless, wearable and true to their brand.

Black hoodie featuring the BeReal Friends logo printed in white.

Thrive Capital: apparel that reflects quiet confidence

New York–based venture firm Thrive Capital worked with us on refined, high-quality hoodies that match their thoughtful, understated brand. The result is apparel made to last and designed to feel timeless.

Black hoodie with "Thrive Capital" label inside the collar and a white geometric logo embroidered on the chest.
Cream sweatshirt with Beyond logo embroidered in orange thread.
Close-up of cream tote bag with green printed design and woven handles.
Blue hoodie with a small red embroidered circular logo and Visual Electric label.
Black baseball cap with white embroidered Canada logo.

Custom merch made simple

From product launches to team apparel, Assembly helps startups and brands create premium custom merch in 4 easy steps.

1

Choose & customise in Studio

Pick from our premium blanks and design custom merch for launches, teams, or events in minutes.

2

Try a sample first

Not sure yet? Order a blank garment in your chosen colour to experience the fabric, fit, and quality before placing your order.

3

Review & place your order

Once your order is placed, we’ll review all details before production to make sure your custom merch represents your brand with consistent quality.

4

Receive your order in 4 weeks

Delivered on time and ready for your next event, product drop or team order.

Make your brand stand out with premium merch

Share a few details and our team will guide you on timelines, product options, and how to create custom apparel for launches, events, or your team.