What makes Assembly different: premium custom merch built on quality, process, and people
There’s no shortage of places to order custom merch. But premium, brand-quality merchandise is a different story. Creating something that reflects not just your logo but your standards and culture is harder than it looks. Too often the process is transactional: pick a product, add a logo, move on. Great merch takes more. It requires a thoughtful approach to quality, design, and execution so it feels like part of your brand, not an afterthought.
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What makes Assembly different: built for premium custom merch
At Assembly, we took a different approach from day one. We built our supply chain from scratch, sourced premium materials, and chose garment fits that meet the standards of high-end fashion labels. We developed colour-matching systems to keep brand palettes precise and assembled a team that treats every project as a collaboration, not just a transaction.
When your logo goes on apparel, the standards should be just as high as the rest of your brand. That’s why you need a partner who sweats the details and takes pride in getting it right.
How quality gets built into every piece of custom apparel
For many merch companies, “quality” means a slightly better blank or a sharper print. But those are tweaks, not transformation. At Assembly, quality is built in from fibre to finish.
It starts with the fabric
We use 100% organic cotton, GOTS and OEKO-TEX certified. Premium cotton doesn’t just feel better, it also holds dye evenly, giving your brand colours a richer, longer-lasting finish.
Fits designed to be worn
Our classic and boxy fits are shaped by 15+ years of experience working with fashion labels. These aren’t promo shapes, they’re garments that feel good, fit right, and become pieces people reach for again and again.
Prints and embroidery made to last
We use durable plastisol inks tested for clarity and colourfastness, so prints hold up wash after wash. Embroidery is stitched with premium threads that stay strong through repeated wear.
Finishing touches that matter
From sewn-in neck labels to garments that are pressed, folded, and packaged with care, every detail is checked before your merch is sent out. These final steps ensure each piece arrives looking polished and presentable.
Behind the process: how great brand merchandise gets made
Turning ideas into premium merch doesn’t happen by chance. At Assembly, every order moves through a clear process that keeps production simple, reliable, and on track from start to finish. Here’s how it works:
It starts with your idea
Every project begins in the Assembly Studio, where getting started is simple. Whether it’s company t-shirts for team culture or merch for creators, you can view everything in real time so details are accurate and production moves forward smoothly.
Made under one roof
Your order moves through an integrated system where every garment is dyed to order, then printed or embroidered to spec. With production in Portugal under one roof, the process stays seamless and accurate, without gaps or miscommunication.
Delivered with care
From start to finish, a dedicated account manager keeps your project running smoothly, ensuring deadlines are met and every detail is accounted for.
From team merch to creator merch, meet the experts behind it all
The difference between “good enough” and “just right” comes down to people. At Assembly, we’ve built a team that obsesses over the details, from first spec to final fold.
Our team brings backgrounds in fashion, design, production, and logistics. We’ve partnered with brands across industries, which means we understand the nuances of different use cases, timelines, and expectations.
We know what it means to put your name on something, and we take that responsibility seriously. That’s why every project is guided with care, so the end result feels effortless.
“Each order reflects our standards of excellence. If it falls short in any detail, we refine it until it meets the level we expect for our own brand.”
Cátia Correia, Head of Product Development
What sets Assembly apart in the world of brand merchandise
Most merch companies are built for volume. Assembly is built for pride, and it shows in every piece we make. From startups and global brands to creators and hospitality teams, we work with people who expect more, not just in how merch looks, but in what it represents.
What sets us apart isn’t only the product, but the process and the people who protect the details that matter. Because when merch is made with care, it shows.
