Sold out in a snap
Apartamento is a globally acclaimed lifestyle publication, revered for its stunning curation of interiors and compelling storytelling. Often described as "an indispensable resource for individuals who are passionate about the way they live," Apartamento has expanded its influence over the decades to include cookbooks, coffee table publications, and, of course, merchandise. Their thoughtful approach to design and storytelling has made them a beloved name in the world of interiors.
The Project
The Apartamento team wanted to launch some high quality merchandise to complement their magazine’s premium visuals and expert curation. We produced a large run of tees and sweats emblazoned with the publication’s logo, utilizing our puff print technique — a fan favorite.
We helped bring Apartamento’s ideas to life quickly with rapid lead times and high quality basics, which were printed in our pre-developed colors — Seagrass and Dark Navy for the Sweatshirts and Fuchsia, White and Dark Navy for the t-shirts. As with so many of our projects, our intuitive platform and high-tech supply chain allowed us to deliver the highest quality garments to our clients, even when they have no in-house capacity for apparel production.
For a brand like Apartamento, merchandise is more than just a section on its website —it's a powerful brand builder. They care deeply about design and craftsmanship, and this extends to their merch. They don’t want to just throw their logo onto any old blank; they want every piece to reflect their high standards and aesthetic vision. By collaborating with us, Apartamento ensured that their merchandise maintained the same level of quality and design integrity as their publication. This meticulous attention to detail helps strengthen their brand identity, turning their merch into coveted items that fans and followers are proud to wear.
The merchandise found its way into some of Europe's leading multi-brand boutiques, including Tres Bien and Object Store, where it was met with enthusiasm. This placement in top-tier boutiques underscores the high demand and appreciation for Apartamento’s high-quality custom merch.
Apartamento customized the Classic T-Shirt 270 and Classic Sweatshirt 500
Our classic fit t-shirt with a slightly dropped shoulder. The fabric is knit with a specially developed two-ply, twisted yarn to achieve its heavy weight and unique density.
